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How do you open the gas cap door?

(picture of gas cap door) This is the gas cap door on a friend's car. Can you guess how to open it? The first time my friend went to put gas in his car he spent about half an hour at the gas station trying to figure out how to open his gas cap door! He looked everywhere for some knob to pull to release the gas cap door. He looked under the dashboard, in the glove box, behind the seats, in the trunk. To no avail. The gas station attendant didn't know how to open it either. Finally someone drove in to get gas who knew the secret. You just push in on one edge of the gas cap door, and it swivels open! Wow, it only took 1/2 hour to figure out how to do something that should have been immediately obvious!

Design suggestion

This design is bad because there is no visible control for opening the gas cap door. For example, putting a small raised non-slip surface on the to-be-pushed edge of the door might make it more likely that people would expect to push it. Putting a small lip on the opposite edge might make it more likely that people would expect to pull it.

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